The EL Lab conducts research and development of serum and liquid lip formulations. The lab focuses on the development of new formulations and upgrade of basic formulations through the convergence of solubilization-oil in water technology of serum, and the color dispersion system of liquid lips. In detail, the lab develops a variety of skin-friendly serum products and liquid lip products that incorporate the skin-friendly technology of serum, and the color of liquid lips. The EL Lab continues to lead the way in the development of convergence products that set the trend through research that brings out true skin beauty with efficacy and effect, as it refreshes and vitalizes the skin with diverse colors. 

Key technologies : Micro-aid™, BICS™
Focus areas : Serum, ampoule, lip tint, lip gloss, lip balm